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And there are numerous others, including the popular new comedy series Tsuri Baka Nisshi(Idiot Fisherman Diary), headed for its tenth installment. Repeats dominate the market: in 1996, thirteen of the top twenty films were installments in series. Hollywood is not averse to series, viz. James Bond, Indiana Jones, Star Wars, Lethal Weapon, and so forth, but generally speaking these are not cookie-cutter series but sequels based on a successful first movie, with very different stories, casts, directors, and actors. Formulaic series of the Japanese type flourished commonly before World War II: Westerns, Abbott and Costello, Laurel and Hardy, etc., and they exist today at the lower end of the movie market in the horror and high-school genres: A Nightmare on Elm Street, Friday the 13th, and so forth. But they are sideshows to the real business of Hollywood. Outside of Japan, producers learned long ago that cookie-cutter series, unless aimed at a niche market such as teenagers, soon lose their audiences.
In light of what we know about Japan's educational system, it should come as no surprise that cinema would devolve into this endless repetition of old formulas. In Godzilla we can also see the way in which insularity, another trait perpetuated by the school system, manifests itself in film. In 1962's King Kong vs. Godzilla, Arikawa Sadamasu, the cinematographer, recounts, «director Ishiro Honda saw King Kong as a symbol of America, Godzilla as a symbol of Japan, and the fighting between the two monsters a representation of the conflict between the two countries.» In one striking scene, Godzilla's burning breath sets fire to King Kong's chest hair. The theme continues in later films such as 1990s Godzilla vs. King Ghidora, in which Godzilla battles U.S. troops fighting the Japanese in 1944. Caucasians from the future then capture him and devastate modern Japan with a three-headed dragon – their aim being to force the country to buy foreign computers. Such is the level of «internationalization» in Japanese cinema: filmmakers cannot get beyond the idea that the Japanese are all alone, victims of foreign monsters.
There is one bright spot in this otherwise gloomy picture: anime. In contrast to the independent films, whose self-conscious artistic inventions do not attract a mass audience, anime have been top grossers for more than a decade. Innovative and visually striking, anime shared the lead box-office spots with foreign films for most of the 1990s. They tackle taboo subjects rarely seen in mainline film, such as war crimes and unethical business practices. The Heisei Badger War (1994) vividly depicted modern environmental destruction.
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