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"People who smile," he said, "tend to manage teach and sell more effectively, and to raise happier children. There's far more information in a smile than a frown. That's why encouragement is a much more effective teaching device than punishment."
The employment manager of a large New York department store told me she would rather hire a sales clerk who hadn't finished grade school, if he or she has a pleasant smile, than to hire a doctor of philosophy with a somber face.
The effect of a smile is powerful - even when it is unseen. Telephone companies throughout the United States have a program called "phone power" which is offered to employees who use the telephone for selling their services or products. In this program they suggest that you smile when talking on the phone. Your "smile" comes through in your voice.
Robert Cryer, manager of a computer department for a Cincinnati, Ohio, company, told how he had successfully found the right applicant for a hard-to-fill position:
"I was desperately trying to recruit a Ph.D. in computer science for my department. I finally located a young man with ideal qualifications who was about to be graduated from Purdue University. After several phone conversations I learned that he had several offers from other companies, many of them larger and better known than mine. I was delighted when he accepted my offer. After he started on the job, I asked him why he had chosen us over the others. He paused for a moment and then he said: 'I think it was because managers in the other companies spoke on the phone in a cold, business-like manner, which made me feel like just another business transaction, Your voice sounded as if you were glad to hear from me… that you really wanted me to be part of your organization. ' You can be assured, I am still answering my phone with a smile."
The chairman of the board of directors of one of the largest rubber companies 'in the United States told me that, according to his observations, people rarely succeed at anything unless they have fun doing it. This industrial leader doesn't put much faith in the old adage that hard work alone is the magic key that will unlock the door to our desires, "I have known people," he said, "who succeeded because they had a rip-roaring good time conducting their business.
Later, I saw those people change as the fun became work. The business had grown dull, They lost all joy in it, and they failed."
You must have a good time meeting people if you expect them to have a good time meeting you.
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