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However, for those toiling in international departments within Japan, propaganda is rarely morethan a low- to medium-wage job, a sad substitute for founding one's own business or rising to an executive position in a Japanese company. One needs to be a very committed Chrysanthemum Club member to stick around.
During the 1990s, there was an important shift in Japan's place in the world, and it had to do with the renaissance of China and Southeast Asia. For foreigners coming to Asia during the decades following the war, it was nearly impossible to live securely in China, and for decades Vietnam, Burma, Cambodia, and Laos were completely closed. Since the late 1980s, all this has changed. Southeast Asia, though it suffers from severe boom-and-bust cycles, is the scene of frenzied economic activity. There is a wealth of new business opportunities in banking, manufacturing, writing, and other fields, and, unlike Japan, where foreigners are mostly restricted to low-level international-department positions, there are genuine opportunities to advance. In Bangkok, I know dozens of foreigners who own and operate their own businesses; in Japan, only a handful. Perhaps Japan is to be commended for keeping its arts and industry strictly to itself, and not allowing «neo-colonialists» a foothold. Whatever the right or wrong of it, the bottom line is that Japan is not an attractive location for outsiders (or at least individuals, as opposed to big corporations) to set up shop.
For forty years after the war, Japan was not only «Number One» in Asia – it was the «Only One.» Now, although its economy is still larger than all the other Asian nations combined (including China), the balance is rapidly shifting, and in the process Japan is becoming merely one of many. Foreigners interested in Asia – not only Westerners but Asians themselves – now have a much wider field in which to play out their ambitions.
That it is becoming «one of many» in a revitalized East Asia is a healthy development, and by no means a discredit to Japan. However, this does mean that there is competition for brains, for the people who make international culture spark: bright entrepreneurs, writers, designers, artists, and so forth. The nation will find it more and more difficult to draw the best and the brightest to its shores unless it makes being in Japan more attractive. At the moment, unfortunately, Japan is following the opposite tack. It's becoming harder, not easier, to find an independent position in a Japanese company; and nearly impossible, as before, to strike out on one's own.
Japan's shrinking international appeal is visible in many ways, not least in the sluggish growth of its foreign-exchange program.
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