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How To Win Friends And Influence People :: Carnegie Dale Breckenridge
Страница: 42 из 194I went downstairs and found Tim sitting sound asleep in the living room chair. 'What are you doing here?' I asked. 'I'm waiting to go to kindergarten. I don't want to be late.' The enthusiasm of our entire family had aroused in Tim an eager want that no amount of discussion or threat could have possibly accomplished."
Tomorrow you may want to persuade somebody to do something.
Before you speak, pause and ask yourself: "How can I make this person want to do it?"
That question will stop us from rushing into a situation heedlessly, with futile chatter about our desires.
At one time I rented the grand ballroom of a certain New York hotel for twenty nights in each season in order to hold a series of lectures.
At the beginning of one season, I was suddenly informed that I should have to pay almost three times as much rent as formerly.
This news reached me after the tickets had been printed and distributed and all announcements had been made.
Naturally, I didn't want to pay the increase, but what was the use of talking to the hotel about what I wanted? They were interested only in what they wanted. So a couple of days later I went to see the manager.
"I was a bit shocked when I got your letter," I said, "but I don't blame you at all. If I had been in your position, I should probably have written a similar letter myself. Your duty as the manager of the hotel is to make all the profit possible. If you don't do that, you will be fired and you ought to be fired. Now, let's take a piece of paper and write down the advantages and the disadvantages that will accrue to you, if you insist on this increase in rent."
Then I took a letterhead and ran a line through the center and headed one column "Advantages" and the other column "Disadvantages."
I wrote down under the head "Advantages" these words: "Ballroom free." Then I went on to say: "You will have the advantage of having the ballroom free to rent for dances and conventions. That is a big advantage, for affairs like that will pay you much more than you can get for a series of lectures. If I tie your ballroom up for twenty nights during the course of the season, it is sure to mean a loss of some very profitable business to you.
"Now, let's 'consider the disadvantages. First, instead of increasing your income from me, you are going to decrease it. In fact, you are going to wipe it out because I cannot pay the rent you are asking. I shall be forced to hold these lectures at some other place.
"There's another disadvantage to you also.
Tomorrow you may want to persuade somebody to do something.
Before you speak, pause and ask yourself: "How can I make this person want to do it?"
That question will stop us from rushing into a situation heedlessly, with futile chatter about our desires.
At one time I rented the grand ballroom of a certain New York hotel for twenty nights in each season in order to hold a series of lectures.
At the beginning of one season, I was suddenly informed that I should have to pay almost three times as much rent as formerly.
This news reached me after the tickets had been printed and distributed and all announcements had been made.
Naturally, I didn't want to pay the increase, but what was the use of talking to the hotel about what I wanted? They were interested only in what they wanted. So a couple of days later I went to see the manager.
"I was a bit shocked when I got your letter," I said, "but I don't blame you at all. If I had been in your position, I should probably have written a similar letter myself. Your duty as the manager of the hotel is to make all the profit possible. If you don't do that, you will be fired and you ought to be fired. Now, let's take a piece of paper and write down the advantages and the disadvantages that will accrue to you, if you insist on this increase in rent."
Then I took a letterhead and ran a line through the center and headed one column "Advantages" and the other column "Disadvantages."
I wrote down under the head "Advantages" these words: "Ballroom free." Then I went on to say: "You will have the advantage of having the ballroom free to rent for dances and conventions. That is a big advantage, for affairs like that will pay you much more than you can get for a series of lectures. If I tie your ballroom up for twenty nights during the course of the season, it is sure to mean a loss of some very profitable business to you.
"Now, let's 'consider the disadvantages. First, instead of increasing your income from me, you are going to decrease it. In fact, you are going to wipe it out because I cannot pay the rent you are asking. I shall be forced to hold these lectures at some other place.
"There's another disadvantage to you also.