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How To Win Friends And Influence People :: Carnegie Dale Breckenridge
Страница: 44 из 194Blank: The company desires to retain its position in advertising agency leadership in theradio field.
[Who cares what your company desires? I am worried about my own problems. The bank is foreclosing the mortage on my house, the bugs are destroying the hollyhocks, the stock market tumbled yesterday. I missed the eight-fifteen this morning, I wasn't invited to the Jones's dance last night, the doctor tells me I have high blood pressure and neuritis and dandruff. And then what happens? I come down to the office this morning worried, open my mail and here is some little whippersnapper off in New York yapping about what his company wants. Bah! If he only realized what sort of impression his letter makes, he would get out of the advertising business and start manufacturing sheep dip.] This agency's national advertising accounts were the bulwark of the network. Our subsequent clearances of station time have kept us at the top of agencies year after year.
[You are big and rich and right at the top, are you? So what? I don't give two whoops in Hades if you are as big as General Motors and General Electric and the General Staff of the U.S. Army all combined.
If you had as much sense as a half-witted hummingbird, you would realize that I am interested in how big I am - not how big you are.
All this talk about your enormous success makes me feel small and unimportant.] We desire to service our accounts with the last word on radio station information.
[You desire! You desire. You unmitigated ass. I'm not interested in what you desire or what the President of the United States desires.
Let me tell you once and for all that I am interested in what I desire -and you haven't said a word about that yet in this absurd letter of yours.] Will you, therefore, put the company on your preferred list for weekly station information - every single detail that will be useful to an agency in intelligently booking time.
["Preferred list." You have your nerve! You make me feel insignificant by your big talk about your company - nd then you ask me to put you on a "preferred" list, and you don't even say "please" when you ask it.] A prompt acknowledgment of this letter, giving us your latest "doings," will be mutually helpful.
[You fool! You mail me a cheap form letter - a letter scattered far and wide like the autumn leaves - and you have the gall to ask me, when I am worried about the mortgage and the hollyhocks and my blood pressure, to sit down and dictate a personal note acknowledging your form letter - and you ask me to do it "promptly."
What do you mean, "promptly".? Don't you know I am just as busy as you are - or, at least, I like to think I am.
[Who cares what your company desires? I am worried about my own problems. The bank is foreclosing the mortage on my house, the bugs are destroying the hollyhocks, the stock market tumbled yesterday. I missed the eight-fifteen this morning, I wasn't invited to the Jones's dance last night, the doctor tells me I have high blood pressure and neuritis and dandruff. And then what happens? I come down to the office this morning worried, open my mail and here is some little whippersnapper off in New York yapping about what his company wants. Bah! If he only realized what sort of impression his letter makes, he would get out of the advertising business and start manufacturing sheep dip.] This agency's national advertising accounts were the bulwark of the network. Our subsequent clearances of station time have kept us at the top of agencies year after year.
[You are big and rich and right at the top, are you? So what? I don't give two whoops in Hades if you are as big as General Motors and General Electric and the General Staff of the U.S. Army all combined.
If you had as much sense as a half-witted hummingbird, you would realize that I am interested in how big I am - not how big you are.
All this talk about your enormous success makes me feel small and unimportant.] We desire to service our accounts with the last word on radio station information.
[You desire! You desire. You unmitigated ass. I'm not interested in what you desire or what the President of the United States desires.
Let me tell you once and for all that I am interested in what I desire -and you haven't said a word about that yet in this absurd letter of yours.] Will you, therefore, put the company on your preferred list for weekly station information - every single detail that will be useful to an agency in intelligently booking time.
["Preferred list." You have your nerve! You make me feel insignificant by your big talk about your company - nd then you ask me to put you on a "preferred" list, and you don't even say "please" when you ask it.] A prompt acknowledgment of this letter, giving us your latest "doings," will be mutually helpful.
[You fool! You mail me a cheap form letter - a letter scattered far and wide like the autumn leaves - and you have the gall to ask me, when I am worried about the mortgage and the hollyhocks and my blood pressure, to sit down and dictate a personal note acknowledging your form letter - and you ask me to do it "promptly."
What do you mean, "promptly".? Don't you know I am just as busy as you are - or, at least, I like to think I am.